ADFX will officially enter the Spanish top-tier football league, LaLiga, in the 2026 season. The brand’s first on-field appearance will take place on 4 January 2026 (local time) during the high-profile match between Real Sociedad and Atletico Madrid. This milestone marks a further upgrade in ADFX’s global brand expansion strategy.
From Australia to the Global Stage
Founded in Australia in 2004, ADFX has consistently built its business on a foundation of regulatory discipline and technology-driven innovation, evolving into a multi-asset trading brand serving clients worldwide. More than two decades of industry experience have enabled ADFX to continuously strengthen its trading infrastructure, risk management framework, and client service capabilities—laying a solid foundation for its expansion onto the global stage.
The brand’s entry into LaLiga represents not only a significant step in global brand development, but also a clear signal of ADFX’s transition from regional growth to a truly global presence.
Shared Values Between Finance and Football: Focus, Discipline, and Continuous Progress
As one of the world’s premier football leagues, LaLiga embodies professionalism, long-term commitment, and relentless pursuit of excellence—values that closely align with ADFX’s brand philosophy. Whether in elite football competition or in global financial markets, success is built on disciplined execution, teamwork, and continuous optimisation.
Through its association with LaLiga, ADFX aims to convey this spirit of “Advance” — the pursuit of excellence and continuous progress — to traders worldwide, further strengthening its professional image and emotional resonance in international markets.
Client-Centric Approach and Continuous Global Service Enhancement
As ADFX moves into 2026, the brand will continue to place clients at the centre of its strategy, with ongoing enhancements to trading environments, system stability, product offerings, and customer support services. ADFX will further strengthen its multi-regional service capabilities, expanding localisation and multilingual support to deliver a more efficient, transparent, and reliable trading experience for clients across different regions and experience levels.
Looking ahead, ADFX remains committed to regulatory integrity and professional excellence, continuing to expand its global footprint while working alongside clients to create long-term value in an increasingly connected global market.
About ADFX
ADFX, established in 2004 in Australia, is an international financial brand specialising in multi-asset CFD trading services. Supported by advanced trading technology, robust risk management systems, and a global service team, ADFX offers trading solutions across forex, precious metals, commodities, energies, indices, and equities, dedicated to providing a professional, stable, and sustainable trading environment for clients worldwide.
